Motel 6 TV Spot, 'Road Trip' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Yet after comparing notes on dingy hallways and coin-operated televisions, we came to a unanimous, albeit reluctant recommendation—one that probably meant we would remain a regional agency for a little longer. They decided on a $6 room rate per night (equivalent to $51 in 2019), which would cover building costs, land leases, and janitorial supplies; hence the company name "Motel 6". Exhausted, the participants just couldn't seem to find another motel to name. Motel 6 has flourished from near-bankruptcy to a very healthy company in the decades we have worked together. The Motel 6 confessions continued. supports HTML5 video. And I can save enough to bring a gift to my grandchildren.". I don’t like some of the stuff Motel 6 has done, but I love these ads. The partners developed a plan to build motels with rooms at low cost rates. So, as extensive motel property and operational changes began in California, we initiated positioning work back home in Dallas. Less standard were the series of responses to the seemingly innocuous question, "Where do you stay when you're on the road?" Listen to the work that won other individual awards below. As our Spherical® branding process continued to unlock this new Motel 6 positioning, we considered creative executions. Now, I couldn't have imagined a stranger fit for Joe than this budget motel chain. Worried that we had a misrecruited room, the planner pressed a third time. Winners of the 2017 Radio Mercury Awards were announced Thursday night in New York, and Best of Show went to a familiar and celebrated long-running radio campaign—The Richards Group’s work for Motel 6 featuring the musings of Tom Bodett. We were a good one, to be sure—winning the lion's share of regional awards—but we had yet to make the leap to attracting and winning national accounts. Motel 6 was founded in Santa Barbara, California, in 1962, by two local building contractors: William Becker and Paul Greene. To continue reading this article you need to be registered with Campaign. Despite being dramatically outspent, their 40 percent total awareness number outpaces the nearest competitor by 9 percent, and Motel 6 is still regarded as the best value for the money compared with all others in the economy-lodging segment, achieving 30 years of continuous growth. Table of Contents © 2003-2019 Voices.com Inc. All Rights Reserved. Happy New Year! “The best creative storytellers, with the ability to engage consumers and build brands, always shine bright at this event” added Erica Farber, president and CEO of the Radio Advertising Bureau, which hosts the awards, and chair of the Radio Creative Fund. Motel 6 offers a number of discounts, including reduced rates for corporate cardholders, those in the military and anyone who is a member of AARP. Our goal was a brand campaign that would exhibit frugality and intelligence and speak directly to our sensible travelers while they were on the road. It works. The remodel earned Motel 6 Travel & Leisure magazine’s 2010 design award for Best Large Hotel. He's been part of the panel on NPR's “Wait Wait…Don't Tell Me!” and has been the voice of Motel 6 commercials for more than three decades. Flexible pricing. The Richards Group transformed into the largest independently owned national advertising agency, where new-business opportunities continue to come to us from all over the country. The phone rang. Find event and ticket information. Thomas Edward Bodett (/ b oʊ ˈ d ɛ t / boh-DET; born February 23, 1955) is an American author, voice actor, and radio personality, primarily as a host, correspondent and panelist for a number of shows that air on National Public Radio (NPR). 8. Nationwide focus groups. Each of the 10 individuals offered a hotel or motel brand, but none mentioned Motel 6. Please include at least one social/website link containing a recent photo of the actor. Thanks :) 37. Motel 6 had an interesting challenge: Get people to pay active attention to a message that hasn’t changed in 20 years. 19. 1-888-359-3472 support@voices.com Foreword 3 Arts & Entertainment 4 Automotive 6 by Staff. To this day, if I walk up to the first person I see on the street and say "Motel 6," he or she will respond with one of two things: either "Tom Bodett" or "We'll leave the light on for you. Find discount motels at over 1,300 locations from the Motel 6 official site. Submissions without photos may not be accepted. DALLAS, Sept. 17, 2019 — G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the United States and Canada, today announced its 2019 franchise award winners. Occupancy rates were falling 2 percentage points per year. The writing for Motel 6 was and continues to be created at The Richards Group, though Tom has always played a large part in the radio work. ", Someone else in the room, encouraged, offered, "I do the same thing. 413 Followers. Book a trip to one of 1,400+ locations in Canada and the U.S. today! See All. This campaign continues the Motel 6 narrative in a refreshing and relevant way,” said Mark Gross, founder and creative director of Highdive Advertising and chief judge for the 2017 Radio Mercury Awards. The writing for Motel 6 was and continues to be created at The Richards Group, though Tom has always played a large part in the radio work. Because thanks in great part to that phone call from my friend Joe nearly 35 years ago, we'll always leave the lights on too. Facebook, mobile apps, booking online-- a lot has changed since Motel 6 began 50 years ago. The Motel 6 campaign has been a fixture of the Radio Mercury Awards for decades, winning Best of Show at the inaugural contest back in 1992 and capturing the top prize many times since, as well. This year’s Marketer of the Year Award was presented to T-Mobile. 21 Tracks. Motel 6 werd in 1962 opgericht in Santa Barbara (Californië), door twee plaatselijke aannemers, William Becker en Paul Greene. His tag line on those spots has become iconic: “I'm Tom Bodett for Motel 6, and we'll leave the light on for you.” Alles weergeven. Joe explained his current situation, and it was dire. Listen to that work below. “Motel 6’s campaign and all of this year’s winners epitomize the art of stellar radio creative.”. And I can save enough money by doing that, I can spend it on a tank of gas. “The Motel 6 radio campaign won Best of Show because it created a fresh, top-of-mind execution to convey Motel 6’s iconic brand. It occurred to us that this was simply a group of people who did not want to be perceived by the others in the room as being cheap or poor. Like Tom Bodett himself, the rest of my story is well known. Well, the motel chain says it will still feel like a trendy boutique hotel because the rooms have recently had a modern facelift. Motel 6 TV Spot, 'Band Tour' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. 31. The message hasn’t […] He's an author, voice actor, and radio host. Telephone Number: +1 (800) 899-9841. Yeah, that's Bodett’s voice. Submissions without photos may not be accepted. ", To view this video please enable JavaScript, and consider upgrading to a web browser that Time for another look at award winning radio commercials — spotlighting the good and the bad. Proper Bostonian. See more essays from our #Clio60 series: Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. "Stan, I need your help.". Motel 6 made ads for the everyman—and updated those ads with the times. Submissions without photos may not be accepted. Submissions without photos may not be accepted. Almost 33 years later, we all know him by name: Tom Bodett. But of course I told him I'd do whatever I could to help. : Claudia Machado Sr. Account Dir. Eventbrite - Casbah presents Motel Radio - Saturday, December 14, 2019 | Sunday, December 15, 2019 at Soda Bar, San Diego, CA. The obscure radio talent had a voice that was immediately likable and distinct, delivering witticisms with commonsensical charm. When you close your eyes, Motel 6 says its rooms can feel just like one of those trendy boutique hotels. And when you open your eyes? Motel 6 Radio Commercial - Motel 6 Feet Apart. There was our simple answer: We would extol the virtues of frugality. As soon as I set down the phone, we began conducting research, studying industry data, and staying at Motel 6's across the country. On the other end of the line was Joe McCarthy. Motel 6 offers Senior Discounts of up 10% off our Best Available rates to anyone aged 60 or older. As they traded stories, their initial embarrassment transformed into pride. Pretty standard stuff. Happy New Year! Buy credits or subscribe today. How to Redeem a Coupon Code at Motel 6. At that time, The Richards Group was a regional agency. Muse is collecting unforgettable stories from the past 60 years of advertising to mark the 60th anniversary of the Clio Awards. A Motel 6 TV commercial from 1999. Watch the commercial, share it with friends, then discover more great Motel 6 TV commercials on iSpot.tv [20] Advertising campaign. This was the $100,000 Grand Prize Winner in the 2009 Radio Mercury Awards. The Richards Group recruited participants who claimed they had stayed at a Motel 6 in the past three months. G6 Hospitality 4001 International Pkwy Carrollton, TX 75007. 20. 13. Joe appreciated the recommendation. Step one? Motel 6 TV Spot, 'Rivalries' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Book motel reservations online always at the best available rate with free wifi. Joe's call presented just that opportunity. Motel 6 TV Spot, 'A Good Ride' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Please include at least one social/website link containing a recent photo of the actor. Please include at least one social/website link containing a recent photo of the actor. Find event and ticket information. We were close to canceling the session when someone finally spoke up: "You know, if it's late at night, I'll stay at a Motel 6. Top 10 radio ads of 2016. 19. Please include at least one social/website link containing a recent photo of the actor. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Motel 6 TV Commercials. The Motel 6 campaign has been a fixture of the Radio Mercury Awards for decades, winning Best of Show at the inaugural contest back in 1992 and capturing the top prize many times since, as well. After all, even if The Richards Group could persuade a guest to give Motel 6 a try, it was doubtful that guest would give it a second chance, given its current state of disrepair. The state-of-the-art facility that houses our agency today not only displays a row of Radio Mercury Awards for Motel 6 in our lobby but also boasts a friendly greeting voiced by Tom Bodett at the end of every elevator ride. Title: 2017 Motel 6 Radio Campaign Client: Motel 6 Agency: The Richards Group, Writers: Rachel Dawer, Steve Grimes Producers: Katie Snyder, Sheri Cartwright Creative Director: Chris Smith Engineer: Glenn Ferguson Production Company: Post-Op Talent: Tom Bodett, Title: Millennials Client: Motel 6 Agency: The Richards Group, Writer: Rachel Dawer Producers: Sheri Cartwright, Katie Snyder Creative Director: Chris Smith Engineer: Glenn Ferguson Production Company: Post-Op Talent: Tom Bodett. The story of The Richards Group's defining work. In the meantime, he asked us to get started on an advertising campaign to relaunch Motel 6 once the remodeling project was complete. Discounts are not valid during special events, may not be valid at certain locations and cannot be used in conjunction with any other discount. Few know that Motel 6's theme line, "We'll leave the light on for you," was ad-libbed by Tom and David because a radio script was running short. Motel 6 Customer Service Contact Info. Motel 6 Radio Commercial - Motel 6 Feet Apart. He'd taken on a new role as the CEO of Motel 6, and the company was struggling. For 2017, the spot “Millennials” was honored as radio ad of the year, and three Motel 6 spots together were awarded Best of Show as campaign of the year. They didn't stay at Motel 6 because they were cheap—they stayed there because they were frugal. Just a collection of Motel 6 ads. Motel 6 shall provide organization member the entitled discounts or services in accordance with the Motel 6 agreement with the organization identified herein. So the same question was asked a second time, and again, no one named the brand we were there to discuss. I told my friend that to spend money on our services, instead of on the motel chain itself, would be a mistake. 20. Stream Tracks and Playlists from Motel Radio on your desktop or mobile device. Het is een van de grootste budgetmotelketens in de Verenigde Staten en Canada.In 2006 had Motel 6 840 motels met in totaal 87.000 kamers. 41. Title: Adios Amigo Client: Heineken / Dos Equis Agency: Havas New York, Writers: Eric Bertuccio, Andrew Niemira, Rick Ardito Producers: Jill Meschino, Alex Zubak Creative Directors: Toygar Bazarkaya, Paul Johnson , Keith Scott Engineers: Tom Jucarone, Peter Holcomb Production Company: Sound Lounge Talent: Will Lyman Creative Director – Jim Hord Writer – Jim Lemaitre Account – Chris Budden Account – Wendy Hu Account – Jenny Maughan, Title: Toyota Dealer – Two Client: Chevrolet Agency: Commonwealth//McCann, Writer: Scott Wolf Producer: Mary Ellen Krawczyk Creative Director: Gary Pascoe Engineer: Steve Atwell Production Company: Ron Rose Talent: Potsch Boyd Associate Creative Art Director: Vic Quattrin, Title: Gourmet Meals Client: ProDiet Agency: Ogilvy & Mather Group HK, Writer: Richard Sorensen Producer: Jessie Williams Creative Directors: Reed Collins, Richard Sorensen, Jim Fong Engineer: Ralph van Dijk Production Company: Eardrum, Title: Stereotypical Trump Client: Creatives Against Contradictions Agency: Creatives Against Contradictions, Writer: Macie Soler-Sala Creative Directors: Jon Ruby, Enrique Camacho, Joseph Palasek, Title: Unfairy Tales – Ali Client: UNICEF Agency: 180LA, Writer: Nick Olish Producers: Natasha Wellesley, Jason Lau, Allegra Bartlett @ Therapy Studios Creative Directors: William Gelner, Rafael Rizuto, Eduardo Marques Engineers: Larry Winer @ Therapy Studios, Dillon Cahill @ Therapy Studios Talent: Jim Blair, Title: Elliptical Client: Mattress Firm Agency: Hubbard Broadcasting Inc, Writer: Jubal Flagg Producer: Jubal Flagg Creative Director: Jubal Flagg Engineer: Jubal Flagg Talent: Brooke & Jubal, Title: John Quincy Adams Client: Cyprus Air Fireplaces Agency: iHeartMedia Creative Services Group, Writers: Jill Belloma, jason Phelps Producer: jason Phelps Creative Director: Jill Belloma Talent: Jason Phelps, Title: Baconoke Client: Townsquare Media Live Events – Baconfest Agency: Townsquare Media of El Paso, Writers: Brad Dubow, Duke Keith Producer: Duke Keith Creative Director: Duke Keith Talents: Duke Keith, Patricia Valencia, Scott Lewis, Title: Expensive Client: Covered California Agency: Casanova//McCann, Writer: Fernando Poblete Producer: Caitlyn Thompson Creative Directors: Elias Weinstock, Fernando Poblete, Francisco Rojas Engineers: Gonzalo Ugarteche, Christian Lazslo Production Company: TruLove Talent: Horacio Mancilla, Title: It’s Really Time to letgo Client: letgo Agency: CP+B, Writers: Jeff Siegel, Derrick Yousefi Producers: Ian Kelly, Jennifer Malki Creative Directors: Jeff Siegel, Alvaro Ramos Production Company: CP+B Miami and Outpost Audio Group Account Dir. , the Richards Group other individual Awards below side of the glass, and our brand led... 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