You can’t study design history without being struck by his singular vision. Without play, there is no experimentation. But handwriting is an entirely different kind of thing. He breathed his last in the year 1996 of cancer in Norwalk, Connecticut. He was one of the originators of the Swiss Style of graphic design. I’ve got a lot of love for the old schoool, especially in the logo field. “Design can be art. I am very happy to know the logo creator of IBM. Great quotes and great info here. But [E. McKnight] Kauffer was doing the best stuff. Watch his interviews, study his work, and think about how he always approached design. Have you seen his logo design sketches, David? http://www.etsy.com/listing/95195025/paul-rand-quote-print, For every design problem there are probably thousands of bad solutions (no solution at all), hundreds of mediocre solutions, dozens of pretty good solutions, and a few really good solutions. Keep posting like wise. Thanks for the great article. From… I’m going to devour every single article you linked to. The simple shape, from a depth of complexity. Paul Rand is one of the biggest names in the history of graphic design and has branded a number of the largest companies in the world such as IBM and ABC. Nerd, thanks for the good luck, seems it paid off. Like nearly every other high profile designer, Rand is/was overrated. The hardest thing I have going right now is convincing one of my colleagues to hire a professional graphics designer to do his logo for branding purposes. Just why? Paul Rand (1914 - 1996) was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs's NeXT. Understand the Value of Being Self-Taught. We're grateful to everyone who has contributed, and hope you'll consider submitting a few images of your own. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.”, “A logo does not sell (directly), it identifies.”, “I do not use humour consciously, I just go that way naturally. Paul Rand: Conclusion. Paul Rand: design icon 1914 – 1996 Brief bio: Paul's real name was (PERETZ ROSENBAUM) Born in Brooklyn, NY. His colourful combinations, approach of typography and use of me… May 22, 2019 - Explore Wayne Ford's board "Designers: Paul Rand", followed by 127499 people on Pinterest. He was one of the originators of the Swiss Style of graphic design. Interview Designers Graphic Design Interview with graphic designer, Paul Rand-Part 2 of 3 Every problem of form and content is different, which dictates that the rules of the game are different too.— Graphic Wit “Paul Rand: The Play Instinct” 1991, I steered towards humorous things. Paul Rand (1914-96) was a pioneering figure in American graphic design. It is the by-product of a good idea and modest expectations.” If you truly … Official site of graphic designer Paul Rand. See more ideas about paul rand, graphic design, history design. It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. What I would’ve loved to see is a logo design process of some of the Rand’s classic logos, starting from his sketches and ending with the final choices. There is nothing special about his designs except that they spawned trends. He told me, “He’s our father.”— Interview with Steven Heller 1987, I never did calligraphy…. PAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914 NOVEMBER 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. See more ideas about paul rand, graphic design, history design. It certainly is inspirational. Kauffer gave Cassandre credit. Genius Indeed. Check it out. In 1972, he was inducted in the New York Art Directors Club Hall of Fame. Awards & Achievements. Paul Rand’s slim book Thoughts on Design was originally written after World War 2 when he was in his 30s. He was named one of the ten best art directors in history by the Museum of Modern Art and his numerous accolades include awards from the AIGA, the New York Art Directors Club and the Type Directors Club. Welcome to the Paul Rand graphic design Fan club. Originality is a product, not an intention.— Graphic Wit “Paul Rand: The Play Instinct” 1991, A cigar is almost as commonplace as an apple, but if I fail to make ads for cigars that are lively and original, it will not be the cigar that is at fault.— Daedalus, Journal of the American Academy of Arts and Sciences, Special Issue: “The Visual Arts Today”, Winter 1960, Innovation leads one to see the new in the old and distinguishes the ingenious from the ingenuous.— Design Form and Chaos, ©document.write(new Date().getFullYear()) That Ford logo is gorgeous! IBM, ABC, (the original) UPS and other 20th century marks of his have withstood the test of time and set the standard for what has become known as branding. I’m going to devour every single article you linked to! Photo by Simpson Kalisher. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design. He is one of the most influential designers in the world whose principles continue to inspire today. The Bathtub Hoax, and Other Blasts & Bravos From the Chicago Tribune Paul Rand was a leading figure in twentieth-century graphic design. To blend with the typical ‘Paul Rand look’, the design was simple breaking the company name into two lines that produced a visual harmony. Perfect. His work is pure genious. I didn’t really know anything about Paul Rand until now. Photo by Al Cheruk Even after his death in 1996, Paul Rand remains one of the most famous graphic designers in the world. Paul is one of the best. Paul Rand, IBM (1956) 2: IBM (1956) When, in 1956, the architect and designer Eliot Noyes was made director of the International Business Machines Corporation (IBM), a high-tech company that looked decidedly old-fashioned, he knew immediately what he had to do. In short, the notion that the humorous approach to visual communication is undignified or belittling is sheer nonsense.— Thoughts on Design, I like things that are playful; I like things that are happy; I like things that will make the client smile.— Lecture, A Paul Rand Retrospective, Cooper Union, Oct. 3, 1996, I was just doing what they were doing in Europe. After studying in New York City, Rand worked as an art director for Esquire and Apparel Arts magazines from 1937 to 1941. Paul Rand was an eminent twentieth century American graphic designer and art director. "Paul Rand: A Designers Art" is both educational and visually enlightening. Which of Paul Rand’s designs are your favorite? Speak Up published a story back in 2005 about what is possibly Paul Rand’s final logo design. Throughout his 60-years long career, he changed America's opinion on visual communication. I’ve heard of Paul Rand but didn’t really know anything about him until now. It pains me when people don’t understand why the simple stuff works…’but it isn’t busy enough’, or even better when you know they’re trying so hard to find fault but for some reason can’t. It’s a cool resource for young designers looking to educate themselves on the best designers from the past. Feb 1, 2013 - Explore Beatrix Hutton's board "Paul Rand-Graphic Design" on Pinterest. People who don’t have a sense of humor really have serious problems.— Interview with Steven Heller 1988, The visual message which professes to be profound or elegant often boomerangs as mere pretension; and the frame of mind that looks at humor as trivial and flighty mistakes the shadow for the substance. Michael Bierut talking about Paul Rand’s Enron logo, Paul Rand: Thoughts and despair on logo design, Typographica discussion about the UPS logo redesign, FormFiftyFive discussion about Paul Rand’s Ford logo design, Discussion about the redesign of Paul Rand’s EF logo, “I haven’t changed my mind about modernism from the first day I ever did it…. “A logo does not sell (directly), it identifies.” Couldn’t be said better! In this book, Mr. Rand's pioneering work in the field of graphic design is covered from his early days in the 1930s through the mid 1980s. Welcome to the Paul Rand graphic design Fan club. “Simplicity is not the goal. It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. Experimentation is the quest for answers.— Graphic Wit “Paul Rand: The Play Instinct” 1991, I use the term play, but I mean coping with the problems of form and content, weighing relationships, establishing priorities. Thanks for your recent comments, Al. Dec 22, 2016 - Explore Trudy Shillum Trudy's S's board "Design Inspiration - Paul Rand", followed by 1838 people on Pinterest. That’s what modernism means to me…— Lecture, A Paul Rand Retrospective, Cooper Union, Oct. 3, 1996, Many people were doing modern stuff in English. Personal Life & Legacy. It’s part of the syndrom of modernism…. Kauffer gave Cassandre … All of those logos mentioned are of incredible quality and it’s amazing that one person was responsible behind them all. See more ideas about Paul rand, Graphic design, Graphic. His work communicated a clear message to the viewer by combining recognizable symbols, text, and humor in an eye-catching way. IBM Logo. When Thomas Watson Jr inherited the reins of IBM from his father, one of his first tasks … Paul Rand (1914-1996) is widely recognised as one of the most influential designers in the history of modern print. “My affinity for Paul Rand goes back to design school. :P Gotta learn from the masters. , All Rights Reserved. It is the by-product of a good idea and modest expectations.”. By selecting the bottom anchor point of the circle with the direct select tool (A), that anchor point can be deleted, creating a perfect half circle, another necessary shape. Another great post David. Aug 6, 2018 - Explore Hector Haralambous's board "Paul Rand", followed by 450 people on Pinterest. There wasn’t anybody anywhere near him except for Cassandre. Straight out of the gate it focuses on design and its applicability to the job in hand. That’d be superb. I didn’t claim that this was any great, original stuff, because it wasn’t. He hadn’t yet done some of his most iconic work such as the IBM or TV network ABC. This article might be a selling point. Sep 7, 2020 - Explore Wissam Shawkat's board "Paul Rand", followed by 1150 people on Pinterest. If a company is second rate, the logo will eventually be perceived as second rate. Born Peretz Rosenbaum on August 15th, 1914, he’s most reknowned for his corporate logos. Paul Rand, the Visionary Who Showed Us That Design Matters More than any other single designer, Paul Rand was responsible for defining American visual culture in … He was one of the originators of the Swiss Style of graphic design. Born Peretz Rosenbaum on August 15th, 1914, he’s most reknowned for his corporate logos. It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. There wasn’t anybody anywhere near him except for Cassandre. EARLY LIFE Paul Rand, born Peretz Rosenbaum on august 15, 1914, was raised in a strict Orthodox Jewish home in Brooklyn, New York. Thanks to those who compiled the features and chat below. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. Looking at the Paul Rand design, it can be seen that some basic shapes, or “building blocks” will be needed to compose the figures. It’s part of that asceticism.— Interview with Steven Heller 1987, Good design adds value of some kind, gives meaning, and, not incidentally, can be sheer pleasure to behold; it respects the viewer’s sensibilities and rewards the entrepreneur.— Design Form and Chaos, Even if it is true that the average man seems most comfortable with the commonplace and familiar, it is equally true that catering to bad taste, which we so readily attribute to the average reader, merely perpetuates that mediocrity and denies the reader one of the most easily accessible means for aesthetic development and eventual enjoyment.— Thoughts on Design, The roots of good design lie in aesthetics: painting, drawing, and architecture, while those of business and market research are in demographics and statistics; aesthetics and business are traditionally incompatible disciplines.— Design Form and Chaos, Without play, there would be no Picasso. Design is so simple, that's why it is so complicated.” … It was perfect. Even after his death in 1996, Paul Rand remains one of the most famous graphic designers in the world. I haven’t changed my mind about modernism from the first day I ever did it…. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). David, Thanks for the great article. Great quotes and great info here. Perhaps the simplest is the circle. Great quotes and information.. Paul Rand was a “street smart kid” from Brooklyn… no wonder he was such a legend.. For his posthumous induction in to the One Club Hall of Fame, Imaginary Forces created an amazing video tribute to him.. check it out… not only does it encapsulate Paul Rand’s timeless contribution to the design community, but the video is extremely well made, http://digitalanalog.in/2010/10/04/amazingvideo-tribute-to-paul-rand/. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. It’s always interesting to know about the great contributors to a certain field. That’s what modernism means to me…— Lecture, A Paul Rand Retrospective, Cooper Union, Oct. 3, 1996 Many people were doing modern stuff in English. Paul Rand. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. He was named one of the ten best art directors in history by the Museum of Modern Art and his numerous accolades include awards from the AIGA, the New York Art Directors Club and the Type Directors Club. Paul Rand was truly the genius of logo design – his logos are so simple but so timeless. Love this print inspired by Rand! Modernist Master 1914 – 1996. He was 82 at the time of his death. Life Learning about Paul Rand is probably one of the best ways for a graphic design student to learn appreciation for graphic design done now as well as in the past. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand's design was chosen, and his journey to becoming one of the greatest ever logo designers began. Paul Rand, (born August 15, 1914, Brooklyn, New York, U.S.—died November 26, 1996, Norwalk, Connecticut), American graphic designer who pioneered a distinctive American Modernist style. Vivien, I’ve seen a few sketches, but not a process from start to finish. Great article. Born Peretz Rosenbaum in 1914 and deceased in 1996, Paul Rand is a graphic design legend. A well known example is my identity for United Parcels Service: to take an escutcheon – a medieval symbol which inevitably seems pompous today – and then stick a package on top of it, that is funny.”. By the way, good luck in the graphic design group writing project. The penultimate solution, the one that would answer every concern and work the very best, is unavailable to the mortal, forever floating in the ether…just out of our grasp. Design can be aesthetics. This group exists to document and celebrate the significant contribution Paul Rand has made to graphic design, and to the business of design as a whole. This group exists to document and celebrate the significant contribution Paul Rand has made to graphic design, and to the business of design as a whole. See more ideas about paul rand, graphic design, graphic. Rand was educated at the Pratt Institute (1929–1932), and the Art Students League (1933–1934). You will only make your work better if you understand the design and thought process of a true master. He was one of the originators of the Swiss Style of graphic design. Paul Rand (1914-1996) is widely recognised as one of the most influential designers in the history of modern print. Nice bolg, good posts. He was an avid practitioner of Swiss Style of graphic designing in American advertising industry. -Paul Rand, Steve Jobs interview about working with Paul Rand (1993), Steven Heller interviews Paul Rand (1994). He best known for his corporate logo designs. Reproduced with permission from Steven Heller’s Paul Rand: A Designer’s Words catalog. Rand died of cancer on November 26th, 1996, and is buried in Beth El Cemetery In Norwalk, CT. “Should a logo be self-explanatory? With his editorial designs, advertisements, and visual identity works, Rand brought avant-garde European ideas to the United-States, mixing visual arts and commercial design. I haven’t changed my mind about modernism from the first day I ever did it…. But [E. McKnight] Kauffer was doing the best stuff. Nice article. He was the pioneer of iconic corporate logo designs for major firms, including IBM, ABC, Morningstar, Inc., NeXT Computer, Yale University and Enron. It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. Orthodox Jewish law forbids the creation of images that can be worshiped as idols, but already at a young age, Rand copied pictures of the models shown on advertising displays in his father’s grocery store, and violated the rules. It’s true that there are many talented and successful … It was influenced by Surrealism and Picasso.— Interview with Steven Heller 1987, Mies van der Rohe once said that being good is more important than being original. He helped revolutionize commercial art in America during the 1930 s, advocating the functional yet beautiful designs envisioned by European modernists. That, my friends, is because it works. Rand was educated at the Pratt Institute (1929–1932), and the Art Students League (1933–1934). Thanks for all those other links – off to read about Enron and Rand’s unsuspected prediction of that company’s fate. I like the most of the designs by Paul Rando. Rand was educated at the Pratt Institute, the Parsons School of Design, and the Art Students League. From 1956 to 1969, and … He's the man responsible for ABC's round network logo as well as the Cummins C and … If you love design as much as I do, then you owe it to yourself to look into Paul Rand. Thank you for providing the material for individuals such as I to learn about him and how he helped society with his ideals. Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. It derives its meaning and usefulness from the quality of that which it symbolizes. :) And why would UPS change their logo? We're grateful to everyone who has contributed, and hope you'll consider submitting a few images of your own. That’s what modernism means to me…”. Paul Rand's design work is all but unavoidable, especially in logo form. See more ideas about paul rand, graphic design, design. I’m glad you find content on other pages of equal interest. “Simplicity is not the goal. :).
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